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Packaging Design: Successful Product Branding from Concept to Shelf

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This book is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for customer products. Packed with real-world advice, step-by-step descriptions of the creative process, and the production process, this book illuminates the business of packaging design like no other. Whether you're designer, brand manager or packaging manufacturer, the highly visual coverage in packaging design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find:
- insightful images of the design process, design concepts, three -dimensional models and prototypes
- a wealth of case studies showcasing how superior packaging design were created
- a framework for today's packaging design business
- environmental considerations, along with legal and regulatory issues
- useful appendices with advice on portfolio development and professional practices guidelines

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 Kli p

Penerbit

Canada : Wiley., 2006

Deskripsi Fisik

19,5x24 cm; x-262 hlm

Bahasa

English

ISBN/ISSN

978-0-471-72016-4

Klasifikasi

658.8 Kli p

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

PBS Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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