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Practical Guide of the Integrated Structural Equation Modeling (SEM) with LISREL & AMOS for Marketing and Social Sciences Thesis
Structural equation modeling would be very good for the researcher who face a set of interrelated questions in their study. For example, what factors influence a brand trust? how does that brand trust combine with other factors would affect brand loyalty? if you face this situation in management, you need a multivariate technique to answer that issues. And you will get the multivariate data as the result.
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