From president Obama to prime minster Singh, leaders worldwide now cite innovation as crucial to the future prospects of their perspective nations and to global commerce in general. in India Inside, authors and respected London Business School professors Nirmalya Kumar and Phanish Puranam claim that the long-held monopoly on innovation by Western corporations is over-and that nations, policy makers and organizations need to look East to a hidden movement that is changing how innovation happens. in India Inside, Kumar and Puranam deliver a wake-up call to thinkers and companies in the developed world, as well as to policy makers in India.
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